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Can you relate?
You’re Done Sitting on the Sidelines
Instead of
doom-scrolling alone,
let’s channel that energy into something powerful. When women gather together we are stronger and can change the world – individually and collectively! Learn from one another, as well as from writers, academics, artists, activists, local experts, traveling speakers, and more.
Let’s be honest,
we’ve all been living a little too much on our screens lately. Remember what it felt like to laugh until your sides hurt with women who just get it? That’s what we’re bringing back. New friendships sparked by shared proximity and shared passions.
You’re Craving Real Connection
Community is
nourishing for the
heart and the soul. It’s showing up for each other, celebrating wins, and having someone to text when you need a pep talk. It’s sharing new experiences, new friends, a new lens through which to see your local community.
You Know the Power of Community
Our Vaues
Broomfield Bonfire is a local, in-person community that offers an inclusive and supportive space to unearth and unleash your power and potential by fostering personal growth, political engagement, and professional advancement. It's a way to get offline and gather with members of your neighborhoods, towns, and cities in real life. Bonfire was created for women of all ages and backgrounds, but is not exclusive to women.
INCLUSIVITY
Bonfire is built for anyone who identifies as a woman. We embrace people of all ages, backgrounds, ethnicities, races, religions, gender identities, sexual orientations, economic backgrounds, and immigration statuses.
DIALOGUE
We champion free expression and honest conversation, even when topics are complex. We desire to create spaces for difficult discussions while respecting differing and diverse perspectives.
CURIOSITY
We approach each other and our world with open minds and open hearts. Asking questions, deep listening, and learning together are core to our values.
LOCAL IMPACT
Change starts in our own backyards. We believe in the power of showing up for our neighbors, engaging with local issues, and building the communities we want to live in.
JOY
Caring about the world doesn’t mean we can’t have fun doing it. We believe in the power of laughter, celebration, and finding light even in challenging times.
AUTHENCITY
Real community happens when we show up as ourselves...messy, growing, imperfect, and human. We choose vulnerability over perfection
COLLABORATION
Each of us has something to teach and something to learn. Through shared experiences and learning together, we hope everyone is comfortable finding their voice and expressing themselves.
JUSTICE
We believe in fairness, equity, and systems that work for everyone. When we see injustice in our communities, we organize, advocate, and take action together.
DEMOCRACY
Every person deserves a voice in the decisions that affect their lives. We support fair processes, due process, and equal access to civic participation regardless of background or status.
Co-Leads Broomfield Bonfire
Jill Keuth
Women’s Empowerment
& Leadership Coach
Founding Leader,
Broomfield Bonfire
Find out about Jill's work here:
Kim Merrill
Retired Licensed & Nationally Board-Certified Counselor,
Instructional Designer & Trainer
Creator of A Little Box of Help™
Broomfield resident since 1995
A Letter from Jill, Founding Leader of Broomfield Bonfire
I could have missed it. I rarely stop for Instagram stories...
This one jumped out at me and grabbed my attention. Shannon Watts, founder of Moms Demand Action and a prominent voice in the country whom I had long admired, was launching a new initiative called Bonfire. Hyperlocal groups of women, gathering in real life, with shared values, to support each other personally, professionally, and politically.
I put my phone down and sat with it for a moment. I had just finished keynoting a conference for 450 people in Phoenix. I was sitting outside, overlooking a golf course, feeling the particular kind of full-and-empty that comes after you've poured everything into a room full of people. And something in me said: yes.
I DM'd Shannon that day.
A few months earlier, I had read her book, Fired Up. There's a chapter called Bonfire that really spoke to me. Shannon writes about how if women are going to bring their flame to life at any age, to be courageous, to go for it, to start the thing, ask for the raise, take the leap, they need a bonfire of women around them. Not family, who love them but see all the risks. Not casual friends, who talk more about day-to-day life than dreams and aspirations. A circle of women who are values-aligned, who show up, who say I see you and I believe in you.
I read that chapter and realized something: While I have coached women to be courageously themselves for 11 years, growing in my own courage over these years, I didn't have a bonfire for myself. I had coached hundreds of women. I believed deeply in the power of women in community. And I didn't have a Bonfire of my own.
I was also about to become an empty nester. A new chapter was opening, and I wanted to step into it surrounded by women who were awake to this moment, who shared my values, who wanted to do something meaningful with their lives, and who wanted to be purposeful in saving our democracy.
Saying “yes” was a no-brainer. It felt synchronistic and has since that moment I saw Shannon’s Insta story.
In October 2025, I showed up to the No Kings protest here in Broomfield with a stack of flyers. I handed them to every woman I could find, awkwardly introducing myself and doing my best to explain what Bonfire is - not totally sure myself. Something resonated, and the following week, 36 women came to my home.
I stood in front of them, welcoming them and asking, “So, what is Bonfire?”
And I said, honestly: I don't know. It will become what we make it here in Broomfield.
Is it a business networking group? No. Though we will absolutely show up for a member who is going for a promotion, launching something, or running a business.
Is it a political activist group? No. Though we will lean into civic engagement and support members who are running for office or taking action in our community.
Then I said what I know from years of coaching women to dismantle our conditioning:
“Isn't it interesting that as women, we think gathering together has to be FOR something? That we have to justify taking time for ourselves and for creating and being in community by attaching it to an outcome? Doing is acceptable. Be-ing is indulgent.”
What if the purpose of Bonfire is simply to be in community with women? To learn, to grow, to show up for each other, not as a means to an end, rather as the purpose itself?
The room got quiet. Then I read the Bonfire values aloud: Inclusivity, dialogue, curiosity, local impact, joy, authenticity, collaboration, justice, and democracy.
There was an audible gasp. Shoulders softened. Some women had tears in their eyes.
That was the moment I knew how deeply we all needed Bonfire.
Five months later, Broomfield Bonfire has 160 members. We gather in a beautiful space generously offered by values-aligned members of our community. We have hosted our mayor, a local comedian, a nurse practitioner who spoke on women’s hormonal health, and more. We have assembled 1,500 ice readiness kits for families in need. We have laughed, learned, cried, and shown up for each other through difficult and horrific events happening daily in our country.
It takes courage to be yourself. It takes courage to be vocal about what you believe. It takes courage to be seen. And it especially takes courage for women to simply show up for other women, without an agenda, without a deliverable, just to be in community with each other.
We were not meant to do this alone. Not this work, not this moment, not this life.
That is why Broomfield Bonfire exists. And I am so glad you found us.
With courage and community,
Jill Keuth, Founding Leader, Broomfield Bonfire